Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Cover (with band)

Cover for the exhibition catalog Homenaje a Orozco. 125 aniversario del natalicio, Insituto Cultural Cabañas, Guadalajara, Mexico.

The cover features a superimposition of paintings, on top of which is a removable band printed on vellum. Depicted on the band is a map of Guadalajara during Orozco's time.

The exhibition had two parts—“Orozco desde el siglo XXI,” a selection of individual works in commemoration of the artist; and “Obra pública. Ruta Orozco,” a series of public works.

The cover represents then both parts of the exhibition as a whole—the color cover representing the individual works, and the band representing the public works. (See next slide for cover without the band.)

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Cover (without band)

This is the cover with the band removed.

Lush colors evoke Orozco’s sensibility.

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

The book uses Univers throughout, except for the body text of the catalog essays, which uses Baskerville.

The text was set in two columns with a ragged right edge.

I love books.

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

This is a spread from the exhibition “Orozco desde el siglo XXI.” These are two pieces by the same artist.

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

This is another spread from the exhibition “Orozco desde el siglo XXI.” The work represented on this spread is a triptych.

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

This is another spread from the exhibition “Orozco desde el siglo XXI.”

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

This is a spread featuring works by two different artists.

While some spreads feature works by the same artist, I also enjoyed creating some sense of tension or dialog by the juxtaposition of works by different artists.

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

The first pages of the “Obra pública. Ruta Orozco” section. This is my favorite spread in the catalog.

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

This spread is from the section “Obra pública. Ruta Orozco” and features works by two different artists.

To distinguish this section of the catalog from the section of individual works that hung in the museum, I created a more journalistic feel by playing with image scale, placement and bleeds.

Homenaje a Orozco Exhibition Catalog

client: Instituto Cultural Cabañas

design: Unidada

development: Unidada

Homenaje a Orozco Catalog Spread

This is another spread from the section “Obra pública. Ruta Orozco.”

This project was really satisfying to work with.

Special thanks to Alicia Lozano, Instituto Cultural Cabañas.