I love visual culture.

Typography & color, image & text—and I love montage: the meaningful dynamic of juxtaposed of elements.

Books, catalogs, stationery, hand-made CD covers, postcards.... Stuff you can feel with your eyes and your hands.

Some recent work includes the exhibition catalog for the Homenaje a Orozco exhibition at Instituto Cultural Cabañas (Guadalajara), identity design for YouNourish wellness consulting firm, identity design for MUMO interior & furniture design (Guadalajara), and ongoing graphic production for Whole Foods Market.

Visual culture used to be static. And now it seems easy to get lost in the ephemera of new technologies & effects.

Unidada seeks to integrate the joy of the new with the balance and sense of modernist design.